Wednesday, February 23, 2011

Advertising effectiveness study (Male participants only)

Study title:
Effectiveness of Magazine Advertisements (Approval # 02-2011-23-0)

Projected dates:

Feb-Mar 2011 (OPEN)

Who may participate: This study is open to MALE faculty, staff, and outside community members. You must be 18 or older to participate.

This study requires online participation. Click here to enter the study. Sessions will take approximately 30 minutes.

Project description:
This research is designed to test people’s reactions to various types of magazine advertisements. Participants will complete one computer-based task and then two separate questionnaires.

No extra credit is available for this study, given that only male participants are needed. Participants who opt provide their email address will be part of a drawing for a $20 gift card at the end of the semester.